Portland, OR Apparently Has A Bad Homeless Problem. The Mayor’s Solution? Tiny House-Hoods.
About half a year ago, the mayor of Portland, OR, Charlie Hales, decided to clear out the homeless campsites on public spaces. To his surprise,
Real estate agents come in all different shapes and sizes. Some are selling hundreds of homes every year while others are happy selling real estate only to close family and friends. Negotiating styles may be different and marketing efforts will vary, but one thing all real estate agents have in common is that they use more of their brain than their counterparts in other industries.
Join me for a quick anatomy lesson. The human brain is made up of 3 different parts, the forebrain, midbrain and hindbrain. The midbrain and the hindbrain handle the functions that keep you alive and functioning so we can agree that all living people use these functions equally (though we could debate whether watching Judge Judy every day on your couch is considered functioning). But the third component – the forebrain – is the thick, veiny top portion of the brain that controls your thoughts, feelings and analytical abilities. This is the portion of the brain that agents utilize to a much greater degree than other professionals.
The typical American Business has 16.1 employees, each of whom is dedicated to a specific facet of the company’s operations. There is generally a sales department, accounting department, HR, marketing group, etc. The typical employee is not asked to work in each department but instead employed to work within a single department every day. This repetitive behavior causes employees to use only the portion of their brain consistent with that skill set, while the rest of the brain remains in sleep mode.
The responsibilities of a real estate agent are the complete opposite. As business owners, agents must accomplish with their single brain what is commonly divided between the 16 employees of a typical company. Whereas most Americans relate to being more creative (right-brain) or more analytical (left-brain) and seek out a job that plays to their strengths, real estate agents have to be the “both-brain” type. Here is a quick breakdown of how we flex our both-brain muscles.
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Best at expressive and creative tasks, e.g. Marketing Department, Human Resources. If you’re a right-brain person, your strengths are in these areas:
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Considered to be adept at tasks that involve logic, language, and analytical thinking, e.g. Accounting Department, Finance Department, Logistics. If you’re a left-brain person, your strengths are in these areas:
Real estate agents don’t have the luxury of honing a particular skill set since we’re tasked with so many different responsibilities. While I’m not arguing that real estate agents are the most intelligent people in this world (I’m not even the smartest person in my own house), I do feel that our profession requires that we use more of our brain than the typical employee. And that notion, in itself, is awesome.
If you liked this one, you’ll love this:
Brett Keppler is the Broker of TREO Realtors in Cincinnati and CEO of Nekst, a personal assistant and task management tool for real estate professionals who want to systematize and automate their business. He is currently debating whether he should stand up more when he works.
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