Lighter Side Staff

Ever heard someone use that fancy-pants word, algorithm? As in, “Facebook is always updating their algorithm”? As you might know, Facebook’s algorithm is what determines

“Going viral” is such a subjective term, isn’t it? Ask ten people to name the point when something is officially “viral” and you’ll get ten

Let’s get one thing straight right off the bat: Does engagement matter? Of course it does. But it doesn’t paint a complete picture of your

In case you missed it, Part 1 is here. In it, I shared my thoughts about why we shouldn’t obsess over social engagement like we

Hey there, Real Estate friend – I know Facebook can really burn your biscuits, but… Don’t throw in the towel just yet. Your business page

There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated

Real estate agents need help with social media. I know, because I used to be one who needed it. I’m Mike Bell. If you’re not

In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,

In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,