
How to Leverage Local Media to Promote Your Real Estate Business… for Free
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a


Katharine Holland and Travis Bernard of The San Francisco Good Life Team got tired of working so hard to close. They decided to summon their creative powers (and an extra special agent) to create some advertising that would catch almost anyone’s attention. They needed an agent that was charismatic, downright cute, worked for food, and… fluffy?
Meet the agent of choice, Chompers. Sure, his vocabulary is a little limited. But with that bow tie and puppy dog eyes, you know you’ll want what he’s selling. Even if it is a million dollar condo.
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(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a

“Normal” people often ask me, “Cathy, could I make it if I’m not genetically predisposed to being a Realtor as you were?” Heredity did play

1. Spamming your listings with no commentary Posting a link or sharing something on Facebook without your opinion is boring. Your friends want to know

Fair Warning: This story isn’t exactly short. BUT… if you stick with me til the end, AND you’re a real estate agent, you’ll receive a

There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
Depending on your situation, it may not take the full 30 minutes.
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