
5 Strategies for Real Estate Agents to Build a Better Sphere of Influence
You probably never even heard the term until you became a real estate agent. But once you became one, you were probably told how important


There’s a fine line between fixer-uppers, and homes that simply need to be burned to the ground and wiped from human history. This one’s so bad, though, we’re pretty sure fire would call in sick if it had to burn this house down.
However, Houston Realtor Paul Gomberg, the home’s brave listing agent, didn’t bat an eye when asked to list it. In an interview, he told us he’s more accustomed to selling homes in better condition, but why not accept the challenge of selling this short sale!?
If not him, whom?
And if not now, when?
And as you’ll see in the video below, he played the only card he really had from a marketing standpoint — humor! Well played, Paul.
Oh, by the way. As irony would have it, his slogan is…
“KEEP CALM
Buy, List & Sell
with Paul Gomberg”
Ummm we dig the slogan, but that “keeping calm” part is much easier said than done when viewing this home.
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PinRELATED: The Home That Wouldn’t Sell: Proof Positive You Should Declutter Before Selling
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You probably never even heard the term until you became a real estate agent. But once you became one, you were probably told how important

National Days used to be few and far between and were meant to mark the occasion of something truly special worth celebrating, and a lot

At some point in their career, almost every agent either considers joining a team, or is asked to join one. It’s not the right move

In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,

Fair Warning: This story isn’t exactly short. BUT… if you stick with me til the end, AND you’re a real estate agent, you’ll receive a
Depending on your situation, it may not take the full 30 minutes.
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