
One Resolution You Can Easily Stick With To Improve Your Real Estate Business
Raise your hand if you’ve at least mentally made a resolution to sell more houses in the coming year. Every year is a clean slate
There’s a fine line between fixer-uppers, and homes that simply need to be burned to the ground and wiped from human history. This one’s so bad, though, we’re pretty sure fire would call in sick if it had to burn this house down.
However, Houston Realtor Paul Gomberg, the home’s brave listing agent, didn’t bat an eye when asked to list it. In an interview, he told us he’s more accustomed to selling homes in better condition, but why not accept the challenge of selling this short sale!?
If not him, whom?
And if not now, when?
And as you’ll see in the video below, he played the only card he really had from a marketing standpoint — humor! Well played, Paul.
Oh, by the way. As irony would have it, his slogan is…
“KEEP CALM
Buy, List & Sell
with Paul Gomberg”
Ummm we dig the slogan, but that “keeping calm” part is much easier said than done when viewing this home.
RELATED: The Home That Wouldn’t Sell: Proof Positive You Should Declutter Before Selling
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Raise your hand if you’ve at least mentally made a resolution to sell more houses in the coming year. Every year is a clean slate
National Days used to be few and far between and were meant to mark the occasion of something truly special worth celebrating, and a lot
There are tons of ways and places to market yourself as a real estate agent, but email marketing has to be one of the best
“Normal” people often ask me, “Cathy, could I make it if I’m not genetically predisposed to being a Realtor as you were?” Heredity did play
In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,