Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from
7 Magic Words That Help Reveal a Lie
In this 60 second video, you’ll learn a way to increase your chances of getting an honest answer from the folks you deal with every day — from buyers, to sellers, to vendors… to other real estate pros.
A Cornell University study reveals there are seven “magic words that help reveal a lie.” According to this video summary of the research, most people lie when speaking via telephone vs. communicating through email.
Also, according to the study, 14% of people will lie in email, 21% in a text message, 27% face-to-face, and 37% over the phone.
Because people are less likely to lie “on paper”, Richard Wiseman suggests the best thing to do is to say these 7 words, “Can you just email me about that?”
