When you’re starting or growing a real estate biz, it seems like everyone has advice. Some advice is good, like, “Share interesting content consistently!” Some advice is bad, like, “Send everyone on Facebook friend requests until you hit that 5K mark; you never know where a lead will come from!” (This is a good way to pack your profile so full of randos and loonies that you’ll never see a post from your college BFF ever again.)
And some advice is just plain terrible, like this:
“No one respects an agent who shares funny memes. You should only represent yourself with professional content.”
Easy there, Negative Nancy! Geez.
This is terrible advice, ladies and gents, and it comes from what’s commonly known as a hater.
Haters can’t be avoided. They’re everywhere! And sometimes they mean well, but that doesn’t mean you should take their terrible advice to heart. Instead of giving helpful information, they dole out criticism without substance or useless comments with prejudice.
Enter the Kardashians. Love ‘em or hate ‘em, they know alllll about succeeding in the face of haters.
Sure, they’re not in real estate (YET… just wait, I bet Khloe will be getting her license any day now), but they know exactly how to grab and keep attention—haters or no haters.
You see, instead of worrying about negative comments and changing their approach to fit every Harry McHaterson that comes down the pike, the Kardashian clan use a very simple method for staying top-of-mind in the public eye.
Are you ready? Their method is…
Find out what most people want… and give it to them.
Think about it. When you plop down on the sofa, kick off your shoes, and reach for the remote at the end of the day, are you looking for a bash-you-over-the-head serious dose of information?
Maybe. But I’ll bet most of the time you just want to be entertained. Chances are good you’re not looking to be challenged or enlightened. This is true for the vast majority of people—especially when they’re scrolling through social media sites like Facebook.
When you want to relax or take a break, you just want some good old-fashioned brain candy. Kim and Co. know this. That’s why when their audience keeps tuning in to their show. They expect crazy-rich people in weird situations giving over the top reactions. And the Kardashians always deliver. They stick to their method, make their fans happy, and rake in big bucks—year after year.
So now that we understand their method, we’ve still got two questions…
Question #1: Mama Kardashian ain’t no fool; they try something out, then they look at the ratings. People want more of Kylie? Poof! Kylie gets more press and more screen time… and here’s a couple kajillion dollars’ worth of lipgloss to go with it.
You can easily apply this on your own Facebook page and profile to see what content has worked well in the past, as well as what content bombed. Facebook provides easy-to-use tools for this. But if you don’t want to dig into the nitty gritty, just pay attention to the likes and comments (or lack thereof) your posts get. That’s a sure-fire way to know if you’re givin’ ‘em what they want.
Here are some examples of comments you want to see (obviously).
On a side note, you’re probably wondering… exactly WHAT are these agents posting that have audiences going crazy?
Are you ready for this?
It’s memes! Simple, witty, fun, memorable memes like these:
Which brings us to…
Question #2: Now that you know how to determine what type of content works best, how do you go about creating it? And once you figure that out, how do you keep it flowing consistently like the Kardashians do?
Do you have a production crew? Do you have a kajillion dollar budget? Do you have 14 assistants freeing up time so you can focus on your next piece of clever content?
I mean, sure, you can think of a funny topic or saying, dig around for a great image to portray that thought, and spend a couple hours in Canva trying to make it all look right together…
… but that’s a huge chunk of time out of your day—time that’s supposed to be spent on your real job (a.k.a. real estate)! Oh, and it’s not just a one time thing; you’ve got to keep this content flowing regularly so people remember you all year round.
The answer to this problem is obvious: Find a proven, affordable service that creates the type of content that your prospects love. (Yes, a service like this exists—wink wink. Keep reading.)
Here’s the bottom line: When you post the right type of content (versus the yawn-inducing stuff most agents post), you might just see results like this:
We see screenshots like this all the time. Why? Because these agents are posting memes that we (The Lighter Side of Real Estate) created. With over 415k fans on Facebook alone, suffice to say we know a thing or two about staying top-of-mind.
There’s actually another secret these agents use that goes a little deeper than just sharing good content.
You see, anyone can stumble across our Facebook page and hit the share button. That approach may get you a giggle or two, but YOU aren’t credited as the clever one who came up with it. The secret that the agents from the screenshots above have is they were able to personalize these memes—each one had the agent’s branding right there front and center!
It’s as if they created the meme. So they get all the love.
Think of it this way: it’s one thing to be thought of as the guy (or gal!) who shares funny stuff from time to time…
But it’s quite another to be perceived as the person who loves real estate so much they come up with these ideas themselves. It creates an instant affinity with everyone who sees, likes, and comments. And best of all? When folks are motivated to SHARE your funny memes, guess whose branding gets seen by even more people?
That’s the kind of branding magic you want working for you!
So when Harry McHaterson says, “No one respects an agent who shares funny memes,” you know he’s not living in 2019. Here’s the proof…
One question remains: Do you have the time and talent to create awesome content yourself? OR… would you benefit from riding our coat-tails?
With Lighter Side’s Inner Circle, you’ll get unlimited access to all the memes (plus many other types of marketing content) you’ll ever need. Best thing of all? When you join, you can personalize everything with your OWN branding.
We want all your prospects to think you’re the clever and witty one, so you’ll stay top of mind effortlessly.
This is what we do, this is our passion.
Sounds pretty good, right? OF COURSE RIGHT. Just remember, forget the haters, go with what works (and what’s FUN!), and you, too, can build a lovable brand.