
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from


Maybe architect Javier Senosiain watched Dr. Doolittle one too many times, or maybe he just had to know what it’s like living inside of a snail shell. The result? He built a house with that very theme, in Mexico of all places, and dubbed it “The Nautilus House”.
Inspired by the work of Gaudí and Frank Lloyd Wright, Javier Senosiain has brought to Mexico City another sparkling example of what he calls “Bio-Architecture” — the idea that buildings based on the natural principles of organic forms bring us back to local history, tradition and cultural roots, in turn creating harmony with nature.
I have to say, I’ve never been invited to a nautilus house party before, but I’m wondering two things: What magic was involved? And who was the decorator?
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Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

Most real estate agents were shocked enough when they heard that The National Association of Realtors and two brokerage firms were liable for $1.8 billion

You’ve probably been told to build an email database and send them stuff consistently, right? Some agents do. Many don’t. Have you? If you haven’t,

If I’m not writing, I’m selling real estate. Sometimes, when I reveal this to my artsy writer friends, I get a look of surprise or

Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the
Depending on your situation, it may not take the full 30 minutes.
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