
How to Compete with “Billboard Agents” in Your Area (on a Budget)
There’s probably an agent in your area whose face seems to be plastered everywhere you look. You’re driving down the road and, boom, you see
Here’s a cautionary tale about the importance of using correct spelling when running ads.
A man wanting to sell his home by owner posted an ad in his local newspaper. It started off innocently enough, and everything seemed fine about the listing until the last line, which read, “No Asians thank you”. When a reporter went to interrogate the man, an interesting conversation ensued:
Note: The conversation is transcribed below. You might want to read along due to poor video quality.
Reporter: I would like to ask you a few questions about the house you have for sale.
Seller: Well, I’d rather not answer it.
Reporter: Why not?
Seller: Because I don’t want to. I’m not going to spell my business for everybody over the air.
Reporter: I’m not interested in how much you want for the house, I’m just interested why you don’t want any Asians to buy it or move in.
Seller: The simple reason is they’re too lazy.
Reporter: Why don’t you want Asians moving into your house?
Seller: It’s just that I don’t like the Asians. It’s all it is.
Reporter: You just don’t want them in your place?
Seller: They’re just a mob of crooks, that’s all they are.
Reporter: Don’t you know there’s a law against what your doing?
Seller: Well, no one has told me that.
Reporter: Don’t you think it’s wrong?
Seller: Even the Asian said I could have my sign up. If I can get the buyer, then I’m the seller.
Reporter: So you won’t give it to an Asian person?
Seller: If they come up with a buy then yes. All they’re interested in is to put the sign up. That’s it. I’ve had Asians. I’ve had to knock them back.
Reporter: What would (pause). Oh no, – agents. Do you know your ad says no Asians?
Seller: Asians, so, well that’s a bit extreme.
Reporter: Is that what you said, no Asians?
Seller: No, no, no. Agents!
Reporter: You said no agents?
Seller: Sorry!
(Shh, our secret)
Show your sphere your an expert. We have over 2050 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.
There’s probably an agent in your area whose face seems to be plastered everywhere you look. You’re driving down the road and, boom, you see
In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,
Photograph by Nicolás García Photography is one of the most important aspects of a real estate listing. A property with stunning photos will generate more
As the saying goes, you shouldn’t judge a book by its cover. But when you’re hiring a real estate agent, it can be easy to
If you’re thinking about becoming a real estate agent, you’re probably aware that you don’t make a dime until (and unless) you sell a house.
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.