
How to Leverage Local Media to Promote Your Real Estate Business… for Free
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a


We’ve all opened up Zillow, typed in our address, and waited with bated breath for that magical Zestimate to appear. But while that Zestimate might give you a quick thrill (or chill), it only scratches the surface of your home’s actual value.
Algorithms are great for predicting the weather, finding the shortest route to work, or suggesting what movie to watch next. But when it comes to understanding the real, nuanced value of your home, that’s a job for a human—and a professional one at that.
So here’s a look at four crucial things your Zestimate just can’t take into account when pricing your home, but your local real estate agent can:
Zestimates likely take your location into account to some degree, but they don’t know the nuances of your specific neighborhood, street, or exact location like a local agent does. Agents consider these finer details that truly influence a home’s appeal and factor them into their valuations.
Zestimates are based on general data, not specific upgrades, so don’t expect it to know that you just renovated your kitchen and include that in their valuation. But your agent will not only take all of the updates and renovations you’ve made into consideration, they’ll also take note of the small (but impressive!) details when pricing your home.
A savvy agent is tapped into current market trends. They’re constantly checking the pulse of local sales, shifting buyer preferences, and even seasonal changes that affect home values. Your Zestimate doesn’t reflect what’s trending in your neighborhood right now and how it impacts your home’s appeal.
Home value isn’t just about square footage; it’s about how buyers feel. A Zestimate can’t assess what the current vibe is in your local market. Agents have their thumb on the pulse of the market, and have a better feel for how buyers will act and react to your home in the current market.
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.

(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a

FACT: Your ability to attract clients has less to do with your “credentials”… and everything to do with how people feel about you. As a

When you’re in the middle of working with a client, you’re touching base with them constantly. You can actually get pretty close to them, and

In this spirit of transparency, we admit we’re totally biased when we say “the most clever.” Why’s that? Because we created them. At any rate,

Landing yourself a listing appointment is hard enough, but then you still have to nail your presentation in order to walk out of it with
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.