
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from


Ok, so maybe they try to teach some of this stuff…
… but no matter how well you absorb what they teach in real estate school, there will always be lessons that can only be learned ‘in the trenches’.
Knowing this, we recently reached out to our audience of real estate pros with one simple question: What’s the toughest, most valuable lesson you’ve had to learn the hard way?
As usual, our audience did not disappoint.
So sit back and read these hard-learned (and valuable!) lessons that simply can’t be fully absorbed in real estate school.
She also adds, “…and don’t be disappointed if clients fire you. Make sure you do the right thing. If you do, the right thing will show up. You cannot redeem the time. If you’re working with shoppers rather than buyers, or if you find that your clients are operating with a certain less than ethical standard, you are wasting your time. Be constantly vigilant about where you invest your time, resources, and efforts.”
Nothing’s final until you hear those three glorious words, “funded and recorded”.
This is definitely an acquired skill.
Yes, even the seemingly inconsequential things. And yes, even if doing so seems like a big pain in the butt.
You’ll thank yourself come tax time.
Gotta contain that excitement!
She also adds, “They will keep coming back asking for more & more and are never satisfied! Plus it undercuts our industry and hurts all agents as a whole!”
Or else you’ll start loathing your phone real quick.
Yes, even if you’re super busy.
We couldn’t agree more. Nothing comes close to the high you feel after making someone’s dream come true.
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on your situation, it may not take the full 30 minutes.
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