
Take Your Word-Of-Mouth Real Estate Marketing to the Next Level by Teaming up with a Local Influencer
Most real estate agents use social media as a means of marketing themselves, at least to some degree. Some agents are able to build a
By Mike Bell
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‘Twas the night before Christmas and all through the house
Not a creature was stirring, not even a mouse
My signs were all out and brochure boxes loaded
The ad copy in and the lock boxes coded.
I just wrote an offer with that 1 perfect buyer
egads it’s so low…they say they won’t go any higher
So I call up my seller with the not so good news
And they agree to meet with me…what have they got to lose
So we sit at the table & I do what I do best
Crunch numbers, talk deadlines and give it a rest
So the sellers agree and get ready to sign
And then they exclaim… “We’ve got an equity line!”
More crunching & digging to find extra money
The sellers are smiling…but this really isn’t funny
3 months on the market with nary a showing
Now I have an offer and not sure how it’s going
And that’s when they ask what I don’t want to hear
“Can you cut your commission?” and they crack open a beer
What I need is a Martini while relaxing by a pool
I reply that “I can’t…it’s a company rule”
So I ring up the buyer right there on the spot
I need to know if they’ll consider a counter or not
To my surprise they speak up, “we’ve got $5000 more”
If its signed tonight we’ll accept it but absolutely no more.
So back to sellers for signatures on the line
They hem & they haw & then finally sign
I email the buyer and get their reply
Accepted as countered, now I’m flying high
The sellers are happy as I walk out the door
It’s just 9pm, I can stop at the store
I pick up some goodies for my own Christmas treat
Head home to chill out and put up my feet.
When I drive up to my house it is such a great sight
All lit up for the holidays with the lights oh so bright
A smile crosses my face as I thought it just might
“Merry Christmas to All and to All a Good Night”!
Shelly Brunette
(Shh, our secret)
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