
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from



When it comes to selling a house, the prevailing advice has always been to depersonalize your home and have neutral decor. That way your house will appeal to a broader range of buyers, and they can envision themselves living in the home, rather than you.
Some people take it to heart and you’d almost think the people who live there are straight out of a Crate and Barrel magazine, or wondering if anyone lives there at all, since there’s not a single picture anyone who lives there left on the walls or mantle! The reality is, most people don’t go to that extreme, but they’ll do their best to tone it down where they can, and make sure their house is as clean and presentable as possible.
But what should you do when you have a unique feature that really defines a space — and the people who live there — like a man cave or a she-shed? Are they a cool feature that’ll appeal to buyers, or will they scare potential buyers off?
If you have a dedicated space like this, you might think it’s something buyers will love, and probably even increases the value. Or, if someone doesn’t like it, they can just redo the room once they own it. All of those things may be true, but before you list your home, there are some pros and cons to marketing your home with such personalized retreats you should consider.
As you can see, there are potential upsides and downsides to having such a dedicated space in your home when selling. Before making a final decision, consult a local real estate agent familiar with your local market. They can provide valuable insights into how a man cave, a she-shed, or any other unique type of room will impact your home’s marketability and value in your specific market.
The Takeaway:
While a man cave or she-shed can be an exciting feature for certain buyers, it’s essential to weigh the pros and cons before deciding whether to keep it when selling your house. Understand that it might not appeal to everyone and could limit the potential buyer pool. On the other hand, it can act as a unique selling point for the right audience. Make sure to speak with a local real estate agent before listing your home to get their insight and advice about whether such a unique feature is a good thing to have in your specific market and price range.
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.

Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

Real estate agents need help with social media. I know, because I used to be one who needed it. I’m Mike Bell. If you’re not

Statistically speaking, the majority of real estate agents don’t make it beyond a couple of years, so don’t feel bad if you’re thinking about giving

Social media has become the go-to marketing tool for many agents—mainly because it’s free and already part of daily life. You’re already scrolling, so posting

Real estate agents come in all shapes, sizes and personality types, and not all of them fashion themselves as true salespeople. “I’m a consultant,” they
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.