Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from
Sellers and Buyers Are Both Feeling More Optimistic In Today’s Market
There’s no denying that the real estate market has had its ups and downs over the past year. But how are buyers and sellers feeling about the market today?
In March, the Fannie Mae Home Purchase Sentiment Index (HPSI) was 81.7, up 5.2 points from February—which means more consumers are feeling optimistic about the real estate market.
According to the HPSI:
- 61 percent of consumers surveyed said that now was a good time to sell (up from 55 percent in February)
- 53 percent of consumers surveyed said that now was a good time to buy (up from 48 percent in February)
So, what’s driving the improving consumer sentiment? According to Fannie Mae’s senior vice president and chief economist Doug Duncan, vaccines and the recent round of stimulus are playing a large role.
“The significant increase in the HPSI in March reflects consumer optimism toward the housing market and larger economy as vaccinations continue to roll out, a third round of stimulus checks was distributed, and this spring home buying season began—perhaps with even more intensity this year, since 2020’s spring homebuying season was limited by virus-related lockdowns,” Duncan said in a recent press release.
The Takeaway:
What does this mean for you? People are feeling better about the real estate market, both on the buyer and seller side—so if you’ve been thinking about buying or selling a home, now is a great time to make a move.
