
Agents: How To Not Suck At Social Branding (even if you have the personality of a lockbox)
There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated


Talk about a kitchen upgrade! In a sleepy Italian village near Castelvetro, residents were stunned when they turned on their kitchen taps last week.
Instead of a glass of water, they were rewarded with…
Cups of sparkling wine!
It wasn’t just any wine, either. You see, this region is famous for its Lambruscos, and so this free-flowing wine was no Two-Buck Chuck — it was a “distinctive fizzy red” that has been crafted only in this region since the Etruscan period thousands of years ago.
As it turns out, that this wasn’t a Jesus-style miracle. The local Setticani family winery suffered a sizeable leak from one of the silos containing their delectable product.
When the prized juice leaked into the community’s water pipes, the pressure from the silos drove the wine up and out…
And straight into the plumbing of the local residents!
Now, the people who were showering and doing their laundry weren’t too pleased…
But the folks who were bottling it from the tap and drinking it down were pretty darn happy with the situation!
Fortunately (or sadly, depending upon who you ask), the problem was easily repaired when the water board sent out technicians to the Setticani winery. After all was said and done, the local council apologized for the interruption in service, but most people had no problem with it at all.
While this is obviously a one-off kind of thing, it does make you wonder… What if your house had an alcohol faucet feature of its own?
You don’t have to limit it to the kitchen, either; this idea brings a whole new meaning to the term “shower beer” or “bathtub gin”. If you had free drinks on tap, every hour could be happy hour at home!
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.

There’s no way around it… Now, more than ever, you’ve GOT to stand out as a real estate agent. To say our industry is over-saturated

Social media is a blessing and a curse for real estate agents. It has made it so much easier (and less costly) to stay in

Question: Have you seen the postcards most agents send out? BOOOR-ING! I’m pretty sure they make the prospects sleep-walk on their way back inside the

Social media has become the go-to marketing tool for many agents—mainly because it’s free and already part of daily life. You’re already scrolling, so posting

Whether you’re a real estate agent looking for that perfect closing gift for your client, or just someone wanting to create something unique, you’ll want
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.