
How To Get Other Agents To Drink Your “Kool-Aid”
Let me take a stab in the dark here… You feel your company is the greatest, and everyone else should join too. Am I right?


There’s a fine line between fixer-uppers, and homes that simply need to be burned to the ground and wiped from human history. This one’s so bad, though, we’re pretty sure fire would call in sick if it had to burn this house down.
However, Houston Realtor Paul Gomberg, the home’s brave listing agent, didn’t bat an eye when asked to list it. In an interview, he told us he’s more accustomed to selling homes in better condition, but why not accept the challenge of selling this short sale!?
If not him, whom?
And if not now, when?
And as you’ll see in the video below, he played the only card he really had from a marketing standpoint — humor! Well played, Paul.
Oh, by the way. As irony would have it, his slogan is…
“KEEP CALM
Buy, List & Sell
with Paul Gomberg”
Ummm we dig the slogan, but that “keeping calm” part is much easier said than done when viewing this home.
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
PinRELATED: The Home That Wouldn’t Sell: Proof Positive You Should Declutter Before Selling
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
Pin
(Shh, our secret)
Show your sphere your an expert. We have over 2050 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
Get our weekly email that makes communicating with your sphere on social actually enjoyable. Stay informed and entertained, for free.

Let me take a stab in the dark here… You feel your company is the greatest, and everyone else should join too. Am I right?

At some point in their career, almost every agent either considers joining a team, or is asked to join one. It’s not the right move

LinkedIn has been around since 2002, quietly trucking along. It’s not a social media platform that you hear a whole lot of people talking about

“Normal” people often ask me, “Cathy, could I make it if I’m not genetically predisposed to being a Realtor as you were?” Heredity did play

In the world of real estate, first impressions don’t happen at the front door—they happen on a screen. Before buyers ever set foot on the
Depending on your situation, it may not take the full 30 minutes.
This reset password link has expired. Check the latest email sent to you.