How to Leverage Local Media to Promote Your Real Estate Business… for Free
(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
Between record low inventory and high buyer demand, today’s real estate market is one of the most seller-friendly in recent history.
And that seller-friendly market is driving some serious expectations among homeowners.
A recent survey from realtor.com, which surveyed homeowners planning on selling their home in the next 12 months, found that:
The Takeaway:
So, what does this mean for you?
If you’re planning on buying a home in today’s market, it’s important to know what sellers are thinking; that way, you can position your offer in a way that plays to seller’s expectations—and increase the likelihood of your offer being accepted.
If you’re a seller, while having high expectations in this market is common (and even reasonable), it’s important to know that your expectations need to be based in reality. Just because the market is hot doesn’t necessarily mean your house will sell overnight, or for as much as you hope. Capitalizing on a market like this still requires being thoughtful about your asking price. Pricing too high in any market won’t produce the hoped for results.
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(How to Become the Go-to Source for Local Reporters When They Need a Real Estate Expert) When you see someone quoted or interviewed by a
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