
Most Real Estate Agents Use Content Marketing Backwards. Here’s How You Can Flip the Script
Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from



There are plenty of things potential buyers are looking for when they evaluate a property. But one thing that’s non-negotiable for many buyers is living in an area where they feel safe.
According to data recently outlined in an article in REALTOR® Magazine, 50 percent of recent homeowners ranked crime and safety as the most important factor in determining where they moved—more important than cost of living (43 percent), quality of schools (43 percent), or taxes (34 percent).
While you can certainly rely on your real estate agent for a lot of help and advice, telling you whether an area is “safe” or not can be a tricky topic. For the most part, agents can’t advise you on whether or not an area or neighborhood is safe, due to rules, regulations, and liability.
So, what does that mean for you? If you’re concerned about the safety of an area, make sure to do your own research before making an offer or signing a contract to purchase a home. Here are a few ways to help you get a feel for the area:
Doing any (or all) of the above will certainly go a long way in helping you determine if you’ll feel safe in your new neighborhood and home!
(Shh, our secret)
Show your sphere your an expert. We have over 2100 articles covering every real estate topic your audience will love.
Position yourself as a real estate authority!
Real estate + topical events — the perfect match!
Become the bearer of good vibes!
Because hey, everyone loves to laugh!
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Depending on who you ask, content marketing is either the oldest trick in the book… or the next big thing. It’s been called everything from

In high school, your math teacher may have said something along the lines of, “You won’t have a calculator with you all the time.” Fast

Being a buyers’ agent is a total crap shoot, yet the vast majority of agents find themselves constantly rolling the dice, hoping to get paid.

Via Big Stock Photo “Home is a shelter from storms—all sorts of storms.” — Political pundit William J. Bennett As I stand at what is probably

LinkedIn has been around since 2002, quietly trucking along. It’s not a social media platform that you hear a whole lot of people talking about
Depending on your situation, it may not take the full 30 minutes.
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